Today, we are talking about men + skin care and what you need to know. Men are a fast-growing segment of consumers in the esthetic market, yet they can be underrepresented in an often female-dominated industry. But it seems the tide is changing.
A survey by Allergan found that 48% of men would be open to discussing treatment for facial wrinkles with a doctor in the next two years. Additionally, 71% say they want to look good and almost half are willing to spend money on their facial appearance—40% of which would spend more than $250 for a single treatment.