Today, we are talking about men + skin care and what you need to know. Men are a fast-growing segment of consumers in the esthetic market, yet they can be underrepresented in an often female-dominated industry. But it seems the tide is changing.
A survey by Allergan found that 48% of men would be open to discussing treatment for facial wrinkles with a doctor in the next two years. Additionally, 71% say they want to look good and almost half are willing to spend money on their facial appearance—40% of which would spend more than $250 for a single treatment.
71%
[of men] say they want to look good and almost half are willing to spend money on their facial appearance—40% of which would spend more than $250 for a single treatment.
Men + Skin Care
A polished appearance in men helps them feel more confident, have stronger interpersonal relationships and stay more competitive in the job market,” she explained. “Another big trend is the prevalence of social media where your appearance is everything, especially when it comes to online dating. … It’s also become more accepted in today’s world so they don’t feel ashamed to get Botox, waxing, hair restoration or even manicures.
When men get Botox injections, they differ from women in that they are more prone to have their whole face done if instructed by an esthetic professional, according to Allergan.
Key injection areas for men include:
- Glabellar lines
- Eye area
- Forehead
- Frown lines
- Double chin
Hear What Our Patients Are Saying:
Feel better overall. Friendly staff, easy to schedule, easy access, and very warm and comfortable environment. – George M.
Call New Leaf Wellness for any of your Professional Aesthetic Needs at 888-728-7555.
